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Michigan Avenue, 1951 :  The Adventures of an Innocent in the Advertising Wars. - Wallace  J. Gordon

Michigan Avenue, 1951

The Adventures of an Innocent in the Advertising Wars.

Paperback

Published: 1st January 2005
Ships: 7 to 10 business days
7 to 10 business days
RRP $62.99
$53.75
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OFF

One man's memoir about a decade in Chicago. One story that's a hundred stories, about: -- The Great American Novel that never got written-- -- A young writer's introduction to big-agency advertising-- -- Ads and commercials and clients and bosses-- -- Hits and misses and triumphs and catastrophies-- -- A lovely young lady who became a supportive wife and mother-- -- Three young sons who kept both parents hopping-- -- Garrets and apartments and dream houses in the suburbs-- -- And an interesting look at America in the '50's from a front-row seat in the advertising that helped propel it. How it worked and didn't work, scored and struck out, rewarded and punished, and just about everything else.

ISBN: 9781418429065
ISBN-10: 1418429066
Format: Paperback
Language: English
Number Of Pages: 448
Published: 1st January 2005
Dimensions (cm): 22.86 x 15.24  x 2.54
Weight (kg): 0.65