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Metaphor in Culture : Universality and Variation - Zoltan Kovecses

Metaphor in Culture

Universality and Variation

Hardcover Published: 8th February 2016
ISBN: 9780521844475
Number Of Pages: 334

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To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltan Kovecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kovecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.

Industry Reviews

'The book is ... thorough and provides a good overview of existing theories before going on to develop these. ... an informative, readable and at times entertaining overview of metaphor and culture.' Psychologist 'It is well argued with a host of useful examples ... The book does provide a wealth of detailed and systematic theoretical material for those interested in how a cognitive approach of conceptual metaphors can usefully address variations in culture. I am sure that not only will it become a key resource for the cognitive linguistic researcher, but that all who study language in culture will find much to consider and reflect on.' Qualitative Research in Psychology

Introduction: metaphor and the issue of universality
Universal Metaphors
Metaphor: from language to body, and back
Universality in metaphorical conceptualization
Cross-cultural variation
Within-culture variation in metaphor
How components of conceptual metaphor are involved in variation
Conceptual metaphors and their linguistic expression in different languages
Metaphor in social-physical reality
Metaphors and cultural models
Causes of variation in metaphor
Creativity: metaphor and blending
Culture, coherence, conflict
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521844475
ISBN-10: 0521844479
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 334
Published: 8th February 2016
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 22.9 x 15.2  x 2.2
Weight (kg): 0.64

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