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As the 1990s began, competition from rivals was threatening the Mercedes-Benz marque's position at the top of the automotive tree.
Through a combination of audacious diversification and sometimes less-than-successful cost-cutting, Mercedes began a turnaround that would not achieve final success until the middle of the following decade.
This book charts these turbulent years when the marque struggled to come to terms with a changing world. James Taylor is one of Britain's leading writers on motoring history, with some eighty books to his credit, including a number of titles in the Crowood AutoClassic series, in a career spanning three decades. He counts Mercedes-Benz among his favourite car marques, and has contributed to a wide variety of motoring magazines, both at home and abroad.
Series: Crowood Autoclassics
Number Of Pages: 192
Published: 20th September 2009
Country of Publication: GB
Dimensions (cm): 24.6 x 18.9 x 1.9
Weight (kg): 0.722