This insightful book dissects the global crisis in higher education, analyses issues facing campus universities and reviews the massive open universities (the mega-universities) that now enrol millions of students. The author explores the essentials of distance education and shows how universities can gain competitive advantage by developing this activity. Lessons from hi-tech industry and current applications of the knowledge media reveal much about how to make technology-based learning attractive to students and institutions. The final chapter offers a guide to the implementation of technology strategies within universities.
"Should be essential reading for any university manager or government administrator concerned about the future of universities in the 21st century. It provides pragmatic guidelines for those, as much in conventional universities as in distance education institutions, who are contemplating the adoption of technology for competitive advantage." -- Tony Bates, Director, Distance Education and Technology, University of British Columbia "John S. Danielbs Mega-Universities and the Knowledge Media is many things: a visionary treatise, a case study, a strategic plan, and a practical guide......Danielbs book confirms that educators worldwide have much to do......Even the most forward thinking of universities will find in (the) book a fresh vision for making the necessary progress.....This book is a "must read" for those interested in distance education on a large or a small scale."--- The American Journal of Distance Education