This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media
"Written in a clear and concise manner this introductory textbook offers a comprehensive overview of the central theoretical, empirical and analytical debates and issues in contemporary media studies. This is a valuable resource for undergraduate students on media studies or media-related courses who are new to the field; and those more familiar with its debates and issues." Sharon Lockyer, Bookends
Part I: texts.
1. How the Media Communicate.
2. Reading Media Images.
Part II: Institutions.
8. Approaches to Media Institutions.
9. Public Service Broadcasting and the Market.
10. Media Professionalism and Codes of Practice.
11. Independent Media..
Part III: Audiences.
12. Conceptualizing and Measuring Media Audiences.
13. The Effects of the Media on Audience Groups.
14. Contexts of Media Consumption.
15. Minority Audiences and the Media.
16. New technologies and Media Audiences.
17. Media Consumption and Social Status.
18. Public Participation in the 1990s.
Epilogue: Research Methods in Media Studies.
Number Of Pages: 274
Published: 2nd June 1999
Publisher: John Wiley and Sons Ltd
Country of Publication: GB
Dimensions (cm): 243.74 x 173.48 x 14.78
Weight (kg): 0.48
Edition Number: 1