This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands - audiences, institutions and texts -and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research.
Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.
1. Of Elephants, Definitions and Models: The Context of Media Research.- 2. Getting Started.- PART I: RESEARCH ON AUDIENCES.- 3. Researching Audiences.- 4. Gathering Data on Audiences.- 5. Audience Research Analysis and Interpretation.- PART II: RESEARCH ON INSTITUTIONS.- 6. Researching Media Institutions.- 7. Gathering Data on Institutions.- 8. Institutional Research Analysis and Interpretation.- PART III: RESEARCH ON TEXTS.- 9. Researching Texts.- 10. Gathering and Analysing Textual Data.- 11. Interpretation of Textual Data.- 12. Reaching Conclusions, Evaluating the Research, Writing the Report.
Number Of Pages: 385
Published: 5th November 2017
Publisher: SPRINGER VERLAG GMBH
Country of Publication: GB
Dimensions (cm): 23.5 x 15.88
Weight (kg): 0.68
Edition Number: 2
Edition Type: Revised