My Wish Lists Login / Join

Media Promotion & Marketing for Broadcasting, Cable & the Internet

By: Susan Tyler Eastman (Editor), Douglas A. Ferguson (Editor), Robert Klein (Editor)

Write A Review

Paperback | 23 January 2006 | Edition Number 5

At a Glance

Paperback
350 Pages

Edition Type
New edition

Dimensions(cm)
22.9 x 15.2 x 1.85

Paperback

$187.75

or 4 interest-free payments of $46.94 with

Ships in 10 to 15 business days

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.
The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
*The Glossary is back
*Learn how to build a TV/cable/radio/Internet audience
*Understand streaming media as a powerful promotion tool

Industry Reviews

Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.