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Media Literacy and Semiotics : Semiotics and Popular Culture - Elliot Gaines

Media Literacy and Semiotics

Semiotics and Popular Culture

Hardcover Published: 19th January 2011
ISBN: 9780230108271
Number Of Pages: 181

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"Media Literacy and Semiotics" provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from "The Daily Show" to television documentaries to infotainment.

"Media Literacy and Semiotics is an indispensable resource for scholars, students, and the general public because it demystifies the subtly disguised practices often employed by the media to promote lifestyle choices, consumerism, and ideologies that may have a detrimental effect on society. This volume provides a lucid presentation and discussion of the sometimes quite ingenious strategies and techniques exploited by the media to persuade the public to embrace a particular point of view, or to purchase a product or service. In this sense, it provides the reader with the necessary tools to engage in critical thinking to avoid these pitfalls. This book, in essence, teaches the reader how to analyze the media with a critical eye to the underlying meanings and messages conveyed. Elliot Gaines has written at length on critical literacy and his prose is always articulate and precise. This book continues this tradition." - Frank Nuessel, Professor of Modern Languages and Linguistics, University Scholar, University of Louisville



"Professor Gaines' book is an erudite study of the pervasive influence of media on everyday life that uses a creative combination of theory and applied analysis to make a persuasive case for how the illuminating power of semiotics itself constitutes an advanced form of media literacy." - David Descutner, Executive Vice Provost for Academic Affairs and Professor of Communication Studies, Ohio University

Introduction: Media Literacy and Semiotics
Media Literacy and Semiotics
Chapter Two: The Necessary Ambiguity of Communication
Power and Proxy in Media Semiotics
Audiences and the Semiotics of Space
Entertainment, Culture, Ideology, and Myth
The Narrative Semiotics of The Daily Show
News, Culture, Information, and Entertainment
Glossary
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780230108271
ISBN-10: 023010827X
Series: Semiotics and Popular Culture
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 181
Published: 19th January 2011
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 20.96 x 13.97  x 1.27
Weight (kg): 0.32
Edition Number: 1