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Media Advocacy and Public Health : Power for Prevention - Lawrence M. Wallack

Media Advocacy and Public Health

Power for Prevention

Paperback

Published: 1st December 1993
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How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media.

The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.

Foreword
Public Health and Media Advocacy
The Advocacy Connection
The Media Connection
Thinking Media Advocacy
Doing Media Advocacy
Media Advocacy Case Studies
Summing Up
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803942899
ISBN-10: 0803942893
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 240
Published: 1st December 1993
Country of Publication: US
Dimensions (cm): 22.94 x 15.39  x 1.58
Weight (kg): 0.4