How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media.
The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.
|Public Health and Media Advocacy|
|The Advocacy Connection|
|The Media Connection|
|Thinking Media Advocacy|
|Doing Media Advocacy|
|Media Advocacy Case Studies|
|Table of Contents provided by Ingram. All Rights Reserved.|
Audience: Tertiary; University or College
Number Of Pages: 240
Published: 1st December 1993
Country of Publication: US
Dimensions (cm): 22.94 x 15.39 x 1.58
Weight (kg): 0.4