McQuail's Reader in Mass Communication Theory

PART ONE: ORIGINS AND DEVELOPMENT OF THE FIELD OF STUDY General Introduction PART TWO: CONCEPTUAL ISSUES AND VARIETIES OF APPROACH - Denis McQuail Editor's Introduction Media Sociology - Todd Gitlin The Dominant Paradigm A Cultural Approach to Communication - James W Carey A `New' Paradigm? - Liesbet van Zoonen The Propaganda Model - Edward S Herman A Retrospective PART THREE: MASS MEDIA AND SOCIETY Editor's Introduction The Mass Society - C Wright Mills The Communications Revolution - Alvin W Gouldner News, Public, and Ideology Defining Media Events - Daniel Dayan and Elihu Katz Media and Behavior - a missing link - Joshua Meyrowiz PART FOUR: FROM OLD TO NEW MEDIA Editor's Introduction Towards a New Classification of Tele-Information Services - Jan L Bordewijk and Ben van Kaam Artifacts and Paradoxes in New Media - Ronald E Rice The Internet as Mass Medium - Merrill Morris and Christine Ogan The Internet and Forms of Human Association - James Slevin PART FIVE: NORMATIVE THEORY Editor's Introduction The Press and the Public Interest - Everette E Dennis A Definitional Dilemma Foundations and Limits of Freedom of the Press - Judith Lichtenberg On Social Responsibility Theory - John C Nerone The Public Sphere as Historical Narrative - Peter Dalhgren New Roles for Public Service Television - Jay G Blumler and Wolfgang Hoffmann-Reim PART SIX: GLOBAL MASS COMMUNICATION Editor's Introduction Theorizing the News Agencies - Oliver Boyd-Barrett and Terhi Rantanen The Discourse of Cultural Imperialism - John Tomlinson International Communication at the Mass Media Level - Karl Erik Rosengren The Mythology about Globalization - Marjorie Ferguson PART SEVEN: MEDIA ORGANIZATION AND PRODUCTION Editor's Introduction A New Gatekeeping Model - Pamela J Shoemaker Making News - Gaye Tuchman Time and Typifications Does Serving the Market Conflict with Serving the Public? - John H McManus The Hollywood TV Producer - Muriel G Cantor PART EIGHT: MEDIA CONTENT Editor's Introduction Rhetoric of the Image - Roland Barthes Meaning and Ideology - Judith Williamson The Television Discourse; Encoding and Decoding - Stuart Hall The Ideal Romance - Janice Radway PART NINE: THE MEDIA AUDIENCE Editor's Introduction Three Phases of Reception Studies - Pertti Alasuutari Streamlining `Television Audiences' - Ien Ang Fandom as Pathology - Joli Jenson The Consequences of Characterization Needs as an Explanatory Factor of Television Viewing - Celia von Feilitzen The Future of the Mass Audience - W Russell Neuman PART TEN: MASS MEDIA EFFECTS Editor's Introduction Publicity and Pluralistic Ignorance - Elihu Katz Notes on the `Spiral of Silence' Framing - Robert M Entman Towards Clarification of a Fractured Paradigm Children and Television Violence in the United States - Ellen Wartella, Adriana Olivarez and Nancy Jennings Entertainment as Media Effect - Dolf Zillmann and Jennings Bryant