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McLuhan and Baudrillard : Masters of Implosion - Gary Genosko

McLuhan and Baudrillard

Masters of Implosion

Hardcover Published: 8th April 1999
ISBN: 9780415190619
Number Of Pages: 140

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In "McLuhan and Baudrillard," Gary Genosko traces McLuhan's influence on the influential French postmodernist thinker, Jean Baudrillard.
Gary Genosko argues that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Tracing parallels between the so-called "McLuhan Cult" of the 1960's and the "Baudrillard Scene" of the 1980's, he explores how McLuhan's ideas persist and are distorted through Baudrillard's work, via concepts such as semiurgy, participation, reversibility, the primitive/tribal, and implosion. He argues that it is through the filter of Baudrillard's writings that McLuhan has had the greatest impact on contemporary cultural thought and practice.

Introductionp. 1
Before the letterp. 18
The end of the book and the beginning of televisionp. 36
Macp. 52
Massage and semiurgyp. 64
More McLuhan than McLuhanp. 77
Galaxies of simulacrap. 99
Conclusionp. 118
Referencesp. 123
Name indexp. 134
Subject indexp. 137
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780415190619
ISBN-10: 0415190614
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 140
Published: 8th April 1999
Country of Publication: GB
Dimensions (cm): 24.13 x 16.46  x 1.7
Weight (kg): 0.4
Edition Number: 1