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McGraw-Hill Telecom Portable Consultant : How to Profit from the Convergence of Technologies, Services, and Companies - Steven Shepard

McGraw-Hill Telecom Portable Consultant

How to Profit from the Convergence of Technologies, Services, and Companies

By: Steven Shepard

Paperback | 19 February 2002 | Edition Number 2

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Here is a profit-making blueprint for advancement in the convergence marketplace and the first book to address all of the issues that telecom providers--and customers--must confront to meet customer challenges. The book covers all aspects of telecommunications convergence, including not only the technologies themselves but the management, marketing, and business aspects of the telecommunications industry.

This new edition, featuring nearly 200 pages of revised material, details the toll convergence has taken on the industry, how the fleetest companies are responding to it, and presents a best practices guide to staying afloat. Delivering the right service, at the right time, regardless of the underlying technology has never been easier


* Top Ten industry bestseller
* Provides a blueprint for surviving in the difficult, converged market
* Shows how smart companies are thriving
* Website provides monthly updates

Industry Reviews
"What everyone in a Telecom Marketing Department should know, September 20, 2000 Reviewer: pjones@tyler.net (see more about me) from Dallas, Texas USA This is a good business model for the up and coming CLEC's, while it doesn't go into the other services to set them apart it does offer where the Tel-co world is and is heading, while explaining how things work, good Brief over view of the technologies with out going to deep. Very good lite reading, Everyone in the Marketing department in the telco world should have a copy. One last word, this is not a expensive book. Good writing and great concepts converge in this book, August 15, 2000 Reviewer: Gary Martin from Lebanon, NJ United States Simple to understand, easy to read, always interesting, and most amazingly, often entertaining. This is high praise for a "technical book." It is actually not a technical book, but it is about technical subjects, several relatively complex market concepts, and the big trends in networking. All easy to follow and recall after reading. I like Mr. Shepard's organization and style. It seemed to me that I was often hearing him speak these thoughts, rather than just reading them. I highly recommend this book to Service Providers, Network Equipment manufacturers, and to the component companies that are designing the chips for future networks. This book will jump-start your understanding of how convergence is influencing system and service designs for our future networked world. Enjoy the book, I did.

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