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MBA In A Day : What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!) - Steven Stralser

MBA In A Day

What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)

Hardcover

Published: 24th September 2004
RRP $70.00
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The same critical information top business schools teach
Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.
Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.

Preface.

Acknowledgements.

SECTION I: PEOPLE, MANAGEMENT, AND POICY.

Chapter 1. Human Resources.

Chapter 2. Organizational Behavior.

Chapter 3. Leadership and Team Building.

Chapter 4. Ethics.

Chapter 5. Negotiation.

SECTION II: MONEY; ECONOMICS, FINANCE, AND ACCOUNTING.

Chapter 6. Accounting and Finance.

Chapter 7. International, National and Local Economics.

SECTION III: MARKETS AND STRATEGY.

Chapter 8. Marketing, Strategy and Competitive Analysis.

Chapter 9. Advertising and Promotion.

Chapter 10. Communications and Presentations.

SECTION IV: SYSTEMS AND PROCESSES.

Chapter 11. Project Management.

Chapter 12. Management Information Systems.

Chapter 13. E-Commerce and the Use of the World Wide Web.

Chapter 14. Quality Issues and Systems.

Index.

ISBN: 9780471680543
ISBN-10: 0471680540
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 320
Published: 24th September 2004
Publisher: John Wiley & Sons Inc
Country of Publication: US
Dimensions (cm): 23.62 x 16.0  x 2.67
Weight (kg): 0.51
Edition Number: 1