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Maximizing Corporate Reputation Through Effective Governance : A Study of Structures and Behaviors - Daniel F. Oriesek

Maximizing Corporate Reputation Through Effective Governance

A Study of Structures and Behaviors

Paperback Published: 1st June 2004
ISBN: 9781581122299
Number Of Pages: 228

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The aim of this dissertation research is to develop an understanding of how components of the organizational structure, leadership structures at the top level and resource allocation decisions may affect corporate reputation as defined by the reputation quotient(RQ), and which aspects of running a company top management should keep an eye on in order to maximize the reputation of their company? Based on a literature review on the topic of corporate reputation and governance, which comprises the first part of the dissertation, a positivistic, deductive approach was chosen and a self-administered questionnaire has been developed that was sent out to the CEOs of the 60 companies currently covered in the 2002 RQ-rankings. The detailed discussion of the research method can be found in the third chapter.

ISBN: 9781581122299
ISBN-10: 1581122292
Audience: General
Format: Paperback
Language: English
Number Of Pages: 228
Published: 1st June 2004
Publisher: Dissertation.com
Country of Publication: US
Dimensions (cm): 24.77 x 19.68  x 1.27
Weight (kg): 0.43

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