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Mastering the Globalization of Business : Palgrave Master Series - Roger I. Cartwright

Mastering the Globalization of Business

Palgrave Master Series

Paperback

Published: 1st July 2005
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The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late twentieth and early twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

Foreword
Preface
Introduction
Brief History of Globalization
Shrinking World
Global Governance
Shrinking World
Global Markets
A Global Takeover
Think Global, Act Local
Globalization and the Human Resource
Finance and Globalization
Global Communications and the Impact of E-commerce
The Global Customer
Growth and Globalization
Key Thinkers on Globalization
Appendices
Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781403921499
ISBN-10: 1403921490
Series: Palgrave Master Series
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 216
Published: 1st July 2005
Publisher: Palgrave USA
Country of Publication: US
Dimensions (cm): 23.6 x 16.0  x 1.5
Weight (kg): 0.36
Edition Number: 1