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Mastering the Business Environment : Palgrave Master - Roger I. Cartwright

Mastering the Business Environment

Palgrave Master

Paperback

Published: 28th February 2001
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This text provides an insight into the key external analyses organizations need to undertake. Using the acronym SPECTACLES, the book considers the social, political, economic, cultural, technological, aesthetic, customer, legal, environmental and sectoral factors that make up the set of external influences on the organization. Using examples from real organizations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.

Glossary Preface Introduction Internal and External Analysis Social Analysis Political Analysis Economic Analysis Cultural Analysis Technological Analysis Aesthetic Analysis Customer Analysis Legal Analysis Environmental Analysis Sectoral Analysis Future Trends and Cases Bibliography Useful Web Pages Index

ISBN: 9780333929377
ISBN-10: 0333929373
Series: Palgrave Master
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 272
Published: 28th February 2001
Country of Publication: GB
Dimensions (cm): 15.6 x 23.3  x 1.5
Weight (kg): 0.45
Edition Number: 1