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Master the Media to Attract Your Ideal Clients : A Personal Marketing System for Financial Professionals - Derrick Kinney

Master the Media to Attract Your Ideal Clients

A Personal Marketing System for Financial Professionals

Hardcover

Published: 13th September 2004
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Praise for Master the Media to Attract Your Ideal Clients<br> <br> "This book is a marketing masterpiece. It should be required reading for all financial professionals."<br> -Janine Wertheim, Chief Marketing Officer Securities America, Inc.<br> <br> "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"<br> -Harold Evensky, CFP author, Wealth Management<br> <br> "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"<br> -Brian Tracy, President, Brian Tracy International author, Create Your Own Future<br> <br> "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."<br> -Gail S. Waisanen, CLU, Editor, Life Insurance Selling<br> <br> "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."<br> -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning

Chapter One. Exploit Your Strenghs.

Chapter Two. Breaking Into the Media.

Chapter Three. Learn the Ropes.

Chapter Four. Be the Expert.

Chapter Five. Create the Brand.

Chapter Six. Getting the Business.

Index.

ISBN: 9780471482567
ISBN-10: 0471482560
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 13th September 2004
Publisher: John Wiley and Sons Ltd
Country of Publication: US
Dimensions (cm): 23.95 x 16.0  x 2.44
Weight (kg): 0.45
Edition Number: 1