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This book provides a much needed short, reliable and stimulating guide to the mass media in present day society. Incisive, surprising and stimulating it will become an essential text in thinking and writing about the mass media.
The media and 'their' public
The uses of media
How audiences form
Conflict and negotiation
Suggestions for further reading
Table of Contents provided by Blackwell. All Rights Reserved.
ISBN: 9780415072090 ISBN-10: 0415072093 Series: Elements of Business Series Audience:
Tertiary; University or College
Number Of Pages: 168 Published: 26th May 1994 Country of Publication: GB Dimensions (cm): 20.32 x 12.7
Weight (kg): 0.19
Edition Number: 1