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Mass-Media : Key Ideas - Peter Sorlin

Mass-Media

Key Ideas

Paperback

Published: 26th May 1994
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This book provides a much needed short, reliable and stimulating guide to the mass media in present day society. Incisive, surprising and stimulating it will become an essential text in thinking and writing about the mass media.

Acknowledgements
Introduction
Audiences
The media and 'their' public
The uses of media
How audiences form
Contents
Information
Relaxation
Conflict and negotiation
Media makers
Strategies
Networks
Professionals
Conclusion
Suggestions for further reading
Index
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780415072090
ISBN-10: 0415072093
Series: Key Ideas
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 168
Published: 26th May 1994
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 19.8 x 12.9  x 0.99
Weight (kg): 0.2
Edition Number: 1