Mass Media in Sub-Saharan Africa

By: Louise M. Bourgault

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Paperback | 1 June 1995

At a Glance

Paperback
314 Pages

Age
22+

Grade
17+

Dimensions(cm)
23.39 x 15.62 x 1.91

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Mass Media in Sub-Saharan Africa analyzes how historical, political, economic, social, cultural, and stylistic factors have shaped media products in African radio, television, and newspapers. Bourgault investigates three principal influences: the pre-colonial legacy of the oral tradition, the presence of an alienated managerial class, and the domination of African nations by systems based on political patronage. The first two chapters provide the theoretical framework. Subsequent chapters look at the management of the electronic media, radio and television broadcasting in content and practice, the history of print media, and the discourse style found in the press. This work provides a wealth of historical information on media systems, particularly those of the former anglophone and francophone countries, together with recent developments in satellite communication, small-systems technology, and the current move toward decentralization and privatization. Bourgault also considers the political shifts affecting Africa in the 1990s and offers a radical blueprint for more responsive and informative media in the sub-Saharan area.

Industry Reviews

This volume is a significant contribution to the literature on Africa because of its intricate organization, up-to-date information, comprehensiveness, multicultural and multidisciplinary approaches, and story-like relating of both historical and contemporary phenomena.

-- "Choice"

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Acknowledgments
Introduction
The Precolonial Legacy	p. 1
The Colonial Legacy	p. 21
Broadcast Management	p. 42
Radio Broadcasting	p. 68
Television Broadcasting	p. 103
Colonial History and Postcolonial Developments of the Press	p. 153
Discourse Style, Oral Tradition, and the Question of Freedom in the Press	p. 180
The Flowering of Democracy and the Press in the 1990s	p. 206
Modernization, Development, and the Communitarian Social Agenda	p. 226
Notes	p. 257
References Cited	p. 270
Index	p. 288
Table of Contents provided by Blackwell. All Rights Reserved.

Mass Media in Sub-Saharan Africa

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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