+612 9045 4394
 
CHECKOUT
Mass Customization Strategies - Development of a Competence-Based Framework for Identifying Different Mass Customization Strategies - Klaus Moser

Mass Customization Strategies - Development of a Competence-Based Framework for Identifying Different Mass Customization Strategies

Paperback

Published: 26th January 2007
Ships: 5 to 9 business days
5 to 9 business days
$23.25
if ordered within

Mass customization is a business concept for every organization. Mass customization is not simply understood as a business strategy, but also as a concept for supporting other business goals such as the operation of a mass or craft manufacturing business. This book presents seven different mass customization strategies and the competencies needed to successfully implement theses strategies. The findings presented with this book and doctoral dissertation are derived from case study research. The book documents 14 mass customization case studies and presents a new form of case study research, the industry research group. "Mass Customization Strategies" is recommended for researchers in the field of mass customization and customer integration as well as for managers and consultants. The author - Klaus Moser - is a Project Leader at Boston Consulting Group (BCG) and a research affiliate of the TUM Research Centre for Mass Customization & Customer Integration, Technische Universitaet Muenchen, Germany.

ISBN: 9781430309321
ISBN-10: 1430309326
Audience: General
Format: Paperback
Language: English
Number Of Pages: 296
Published: 26th January 2007
Dimensions (cm): 23.09 x 16.08  x 1.7
Weight (kg): 0.42