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Marketing Your Small Business For Dummies, Australian And New Zealand Edition : For Dummies - Carolyn Tate

Marketing Your Small Business For Dummies, Australian And New Zealand Edition

For Dummies

Paperback Published: 16th April 2010
ISBN: 9781742168524
Number Of Pages: 365

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Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

- Know your target market — identify your ideal customers, and what, how and why they buy
- Develop business and marketing plans — learn how to create them and why they're so important
- Build effective databases — develop a database that creates business for you, without the headaches
- Solidify your branding — create a unique brand and keep it fresh and exciting
- Understand the power of advertising — assess if it's right for your business and how to pick the right strategies
- Master publicity — get your business in the media with the right message
- Implement relationship marketing — develop and maintain networks to create new opportunities
- Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

About The Author

Carolyn Tate is a small-business marketing expert with a passion for making marketing real for business owners. As a small-business operator herself, she's tried all the tactics in this book, so she knows what works and what doesn't.


Part I: Entering the World of Marketing.

Chapter 1: Understanding the Marketing Process.

Chapter 2: Putting Customers First.

Chapter 3: Being Mindful of Market Forces.

Chapter 4: Failing to Plan is Planning to Fail.

Part II: Investing In Your Brand.

Chapter 5: Brand Basics.

Chapter 6: Creating Your Visual Brand Identity.

Chapter 7: Brand You.

Chapter 8: Creating a Grand Brand Experience.

Part III: Getting Your Business in the Media.

Chapter 9: Mastering the Basics of Advertising.

Chapter 10: Developing Your Advertising Plan.

Chapter 11: Getting the Message Out.

Chapter 12: Mastering the Basics of Publicity.

Chapter 13: Planning for Publicity Success.

Part IV: Relationship Marketing.

Chapter 14: Introducing Relationship Marketing.

Chapter 15: Putting Relationship Marketing to Work.

Part V: Marketing Online.

Chapter 16: Discovering e-Marketing.

Chapter 17: Developing a Great Website.

Chapter 18: Driving Traffi c to Your Website.

Part VI: The Part of Tens.

Chapter 19: Ten Hypothetical Answers to the Customer Value Proposition Model.

Chapter 20: Ten (or So) Marketing Do?s and Don'ts.

Chapter 21: Ten Nifty Marketing Ideas That Won?t Bankrupt You.

Part VII: Appendixes.

Appendix A: Marketing Plan Template.

Appendix B: Marketing Budget Template.


ISBN: 9781742168524
ISBN-10: 1742168523
Series: For Dummies
Audience: General
Format: Paperback
Language: English
Number Of Pages: 365
Published: 16th April 2010
Country of Publication: AU
Dimensions (cm): 23.5 x 18.8  x 2.8
Weight (kg): 0.67
Edition Number: 1

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