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Marketing the City : The role of flagship developments in urban regeneration - H. Smyth

Marketing the City

The role of flagship developments in urban regeneration

By: H. Smyth

Hardcover Published: 2nd December 1993
ISBN: 9780419186106
Number Of Pages: 289

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This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

Preface
Acknowledgements
City visions and flagship developmentsp. 1
Context for urban policy and marketing the cityp. 11
Research approachp. 21
Marketing frameworkp. 27
Project managementp. 45
Project impactp. 81
Case studiesp. 93
The Watershed Complexp. 101
The International Convention Centrep. 127
The Hyatt Regency Hotelp. 163
Brindley Place and the National Indoor Arenap. 175
Theatre Villagep. 195
Byker Wallp. 217
Implications of flagships for urban regeneration and marketingp. 237
Future development and city visionsp. 259
Notesp. 267
Referencesp. 271
Author indexp. 278
Subject indexp. 281
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780419186106
ISBN-10: 0419186107
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 289
Published: 2nd December 1993
Publisher: SPON
Country of Publication: GB
Dimensions (cm): 23.47 x 16.41  x 2.16
Weight (kg): 0.55
Edition Number: 1