Marketing Strategy & Management - Diane M. Phillips

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Marketing Strategy & Management

Name: Marketing Strategy & Management
Brand: SAGE PUBLICATIONS
Price: 405.75 AUD
Availability: BackOrder

By: Diane M. Phillips

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Hardcover | 25 May 2023

At a Glance

Hardcover
544 Pages

Dimensions(cm)
26 x 20 x 3

Hardcover

RRP $408.00

$405.75

or 4 interest-free payments of $101.44 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.

The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino's Pizza, KFC, K-pop, L'Oreal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 in-depth case studies, on a range of organizations from Pez Candies to the Sydney Opera House.

Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text.

This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels.

Diane M. Phillips is Professor of Marketing at Saint Joseph's University, USA, and Guest Professor at the Institute for Retail Management, University of St. Gallen, Switzerland.

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