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Marketing Nutrition : Soy, Functional Foods, Biotechnology, and Obesity - Brian Wansink

Marketing Nutrition

Soy, Functional Foods, Biotechnology, and Obesity

Paperback Published: 4th May 2007
ISBN: 9780252074554
Number Of Pages: 224

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Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’ s "Marketing Nutrition" focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Industry Reviews

"Read this book! You will not be able to put it down. You will find yourself nodding in agreement and having countless 'ah-ha' moments when you realize how much you wish this book had been available and required reading for your first nutrition counselling class... This book is a must for everyone wanting to help people be healthier. It should be required reading for all dietetics students and practicing nutrition specialists." Today's Dietitian "Highly recommended." CHOICE

ISBN: 9780252074554
ISBN-10: 0252074556
Series: The Food Series
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 224
Published: 4th May 2007
Publisher: University of Illinois Press
Country of Publication: US
Dimensions (cm): 22.86 x 15.24  x 1.91
Weight (kg): 0.34