Marketing, Morality and the Natural Environment

By: Andrew Crane

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Hardcover | 26 October 2000 | Edition Number 1

At a Glance

Hardcover
220 Pages

Dimensions(cm)
21.59 x 13.97 x 1.6

Hardcover

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Marketing has long been the subject of moral criticism and critique. Now, with the growing awareness of the impact it can have on the natural environment, both directly and through its influence over social values and behaviours, this attention has intensified. This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Industry Reviews

..."this solid study will be of interest to persons in marketing and, to some extent, to those in various enviornmental studies." -Enterprise and Society March 2002

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