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Marketing Mind Prints - P. Kitchen

Marketing Mind Prints

By: P. Kitchen (Editor)

Hardcover

Published: 12th May 2004
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By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to consider how and in what ways the print can be incorporated or developed within their own business. CHARLES CHIEN Associate Professor of Marketing and Director of the Department of International Trade and Business, Feng Chia University, Taiwan, China JACOB GOLDENBURG Senior Lecturer, School of Business Administration, Hebrew University of Jerusalem, Israel ANGUS JENKINSON Professor of Integrated Marketing, University of Luton, UK DALE LITTLER Professor of Marketing at the Manchester School of Management and Dean of Management Studies at UMIST, UK MALCOLM McDONALD Professor of Marketing and Deputy Director of Cranfield School of Management, UK LUIZ MOUTINHO Professor of Marketing and Director of Doctoral Programme, University of Glasgow, UK STANLEY PALIWODA Professor of International Marketing, Birmingham Business School, University of Birmingham, UK JOHN RYANS James R. Good Professor of Global Strategy, Bowling Green State University, Ohio, USA BRANKO SAIN Research Fellow at the Centre for Integrated Marketing, University of Luton, UK

Introduction to Marketing Mind Prints
Marketing Mind Prints
Marketing Due Diligence and the Future of Marketing
Innovation and Sustainable Competitive Advantage
Invisible Forces: How Consumer Interactions Make the Difference
Landmarks in the Mapping of International Marketing
Integrated Marketing: A New Vision
Beyond Relationship Marketing
Conclusion
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781403906823
ISBN-10: 1403906823
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 149
Published: 12th May 2004
Publisher: Palgrave USA
Country of Publication: US
Dimensions (cm): 21.6 x 14.0  x 1.91
Weight (kg): 0.34
Edition Number: 1