For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Please note that the product you are purchasing does not include MyMarketingLab.
This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding.
Number Of Pages: 832
Published: 26th April 2015
Publisher: Pearson Education Limited
Country of Publication: GB
Dimensions (cm): 27.6 x 21.7 x 2.7
Weight (kg): 1.61
Edition Number: 15
Edition Type: Revised