| List of Figures | p. viii |
| List of Maps | p. x |
| List of Tables | p. xi |
| Notes on the Contributors | p. xii |
| Marketing Challenges in Islamic Countries | p. 1 |
| Introduction | p. 1 |
| Islamic business ethics and their impact on marketing | p. 3 |
| Western business operations in Islamic countries | p. 5 |
| Intra-Islamic cooperation | p. 5 |
| Market segmentation | p. 6 |
| Market characteristics of Islamic countries | p. 8 |
| Promotion and distribution | p. 10 |
| Business-to-business and consumer markets | p. 11 |
| Conclusion | p. 11 |
| Marketing in Central Asia | p. 14 |
| Brief historical background | p. 14 |
| The economic environment | p. 16 |
| Foreign direct investment | p. 17 |
| Regional challenges | p. 18 |
| Market structure and consumer behavior | p. 21 |
| Conclusion | p. 22 |
| Marketing in Kazakhstan | p. 24 |
| Brief historical background | p. 24 |
| Ethnicity and culture | p. 26 |
| Demographic and political profile | p. 28 |
| The economy | p. 30 |
| Membership of economic blocs | p. 36 |
| Foreign trade | p. 37 |
| Foreign direct investment | p. 40 |
| Foreign companies in the consumer market | p. 44 |
| Retailing | p. 45 |
| Promotion | p. 45 |
| Procurement | p. 49 |
| Distribution | p. 49 |
| Franchising | p. 50 |
| Company marketing | p. 51 |
| Conclusion | p. 53 |
| Marketing in the Maghreb Region | p. 55 |
| Brief historical background | p. 55 |
| The regional economy | p. 56 |
| Internationalization | p. 66 |
| Conclusion | p. 68 |
| Marketing in Morocco | p. 69 |
| Introduction | p. 69 |
| The macro-environment of business | p. 71 |
| The political scene | p. 75 |
| The economy and trade links | p. 77 |
| Physical and electronic links to world markets | p. 80 |
| The expansion of tourism | p. 83 |
| Successful Moroccan businesses and brands | p. 84 |
| Marketing practices and opportunities | p. 84 |
| Conclusions and prospects for the future | p. 91 |
| Marketing in the Middle East | p. 95 |
| Brief historical background | p. 96 |
| The economy | p. 97 |
| The regional market | p. 100 |
| Cultural characteristics | p. 103 |
| Consumer behavior | p. 104 |
| Marketing strategies for Middle Eastern markets | p. 107 |
| Conclusion | p. 109 |
| Marketing in Kuwait | p. 112 |
| Introduction | p. 113 |
| Geographical and historical background | p. 113 |
| Structure of the economy | p. 115 |
| Demographic profile | p. 116 |
| The market for consumer goods | p. 117 |
| Consumer behavior | p. 117 |
| Characteristics of marketing management | p. 121 |
| Government regulations and international companies | p. 124 |
| International marketing | p. 125 |
| Conclusion | p. 130 |
| Marketing in Saudi Arabia | p. 132 |
| Brief historical background | p. 133 |
| Population and customs | p. 133 |
| Economic overview | p. 134 |
| Foreign trade | p. 137 |
| Foreign direct investment | p. 142 |
| Management practices in Saudi companies | p. 143 |
| The consumer market and consumer behavior | p. 144 |
| Product issues | p. 145 |
| Price issues | p. 146 |
| Distribution | p. 146 |
| Promotion | p. 149 |
| Conclusion | p. 150 |
| Marketing in Iran | p. 253 |
| Brief historical background | p. 154 |
| Demographic profile | p. 157 |
| The economy | p. 158 |
| International trade | p. 165 |
| National culture | p. 168 |
| The Iranian market | p. 168 |
| Iranian companies | p. 169 |
| The consumer market | p. 170 |
| The media market | p. 171 |
| Promotion | p. 172 |
| Conclusion | p. 173 |
| Marketing in the Islamic Countries of Southeast Asia | p. 175 |
| Brief historical background | p. 176 |
| Population | p. 178 |
| Economic development | p. 178 |
| Regional integration | p. 183 |
| Marketing in Brunei, Indonesia and Malaysia | p. 183 |
| Conclusion | p. 194 |
| Index | p. 197 |
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