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Marketing in Publishing : Studies in the Social History of - Robin Birn

Marketing in Publishing

Studies in the Social History of

Paperback Published: 26th June 1997
ISBN: 9780415151344
Number Of Pages: 176

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Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.
Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.
Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.
Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

Acknowledgementsp. ix
Forewordp. xi
Prefacep. xiii
Marketing in Contextp. 1
Setting a Coursep. 14
Action to Promote Salesp. 50
The Personal Touchp. 93
Managing Distributionp. 124
Chips and Changep. 136
Indexp. 153
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415151344
ISBN-10: 0415151341
Series: Studies in the Social History of
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 176
Published: 26th June 1997
Country of Publication: GB
Dimensions (cm): 23.17 x 15.39  x 1.4
Weight (kg): 0.28
Edition Number: 1

Patrick Forsyth


About the Author


Patrick Forsyth is a business trainer and consultant with over 25 years experience. He provides seminars and courses to companies around the world. He is the author of several books on matters relating to careers, management and marketing.

Visit Patrick Forsyth's Booktopia Author Page


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