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Marketing for the Non-Profit Sector : Professional Master - Tim Hannagan

Marketing for the Non-Profit Sector

Professional Master

Paperback

Published: 8th April 1992
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After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

What is Marketing? - Marketing in the Non-Profit Sector - The Marketing Plan in a Non-Profit Organisation - Marketing Research - Collecting Marketing Information - The Marketing Audit - The Marketing Mix in Non-Profit Organisations - Products and Services in Non-Profit Organisations - Price in Non-Profit Organisations - Place in Non-Profit Organisations - Promotion in Non-Profit Organisations - The Control of Marketing in Non-Profit Organisations - index

ISBN: 9780333525821
ISBN-10: 0333525825
Series: Professional Master
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 208
Published: 8th April 1992
Country of Publication: GB
Dimensions (cm): 21.7 x 13.9  x 1.0
Weight (kg): 0.23
Edition Number: 10