Marketing for Hospitality and Tourism, Global Edition : 8th edition - Philip Kotler

Marketing for Hospitality and Tourism, Global Edition

8th edition

By: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

Paperback | 13 April 2021 | Edition Number 8

At a Glance

Paperback


RRP $138.95

$106.75

23%OFF

or 4 interest-free payments of $26.69 with

 or 
In Stock and Aims to ship in 1-2 business days
Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Vocational: Hospitality & Tourism

Cookery - The Australian Way : 8th Edition - Shirley Cameron
Explorations in Thai Tourism : Tourism Social Science - Erik H. Cohen
Fundamental Food Microbiology : 5th edition - Bibek Ray

RRP $204.00

$132.75

35%
OFF
Food Safety : Theory and Practice - Paul L Knechtges

RRP $302.00

$174.75

42%
OFF
Planning Research in Hospitality and Tourism : 2nd edition - Levent Altinay
Hotel Operations Management : 3rd edition - David Hayes

RRP $179.95

$141.75

21%
OFF
Tourism and Hospitality Law in Australia - Jennifer Hanna

RRP $150.00

$126.50

16%
OFF
Essentials of Tourism - Chris Cooper

RRP $106.70

$85.75

20%
OFF
Tourism Planning 2ed : Policies, Processes and Relationships - C. Michael Hall
Tourism : 6th Edition - Principles and Practice - John Fletcher

RRP $144.95

$105.75

27%
OFF
Tourism Management : 6th edition - Stephen J. Page

RRP $105.00

$89.95

14%
OFF
Tourism Management - David Weaver

RRP $134.95

$117.75

13%
OFF
The Economics of Recreation, Leisure and Tourism : 6th Edition - John Tribe
Contemporary Tourism : Diversity and Change - Erik H. Cohen

RRP $282.19

$239.90

15%
OFF
Marketing for Hospitality and Tourism, Global Edition : 7th edition - Philip Kotler
Marketing for Hospitality and Tourism, Global Edition : 8th edition - Philip Kotler
Exploring the Hospitality Industry, Global Edition : 3rd edition - John Walker
Professional Baking - Wayne Gisslen

RRP $268.95

$199.95

26%
OFF
Business Events : 2nd edition - Rob Davidson

RRP $92.99

$71.50

23%
OFF
The Business of Sustainable Tourism Development and Management - Susan L. Slocum
Understanding Wine Chemistry - Andrew L. Waterhouse

RRP $192.95

$117.25

39%
OFF