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Marketing Dictatorship : Propaganda and Thought Work in Contemporary China - Anne-Marie Brady

Marketing Dictatorship

Propaganda and Thought Work in Contemporary China

Hardcover Published: 1st November 2007
ISBN: 9780742540576
Number Of Pages: 246

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After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy, yet the Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely. Examining Chinese propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power.

Anne-Marie Brady is an authority on Beijing's efforts to attract favorable attention to itself. . . . The central thesis of her path-breaking book is ultimately convincing. * Wall Street Journal Asia *
Propaganda is one of the most important domains in the Chinese party-state. . . . As Anne-Marie Brady demonstrates in a superb study of this central and hidden part of the Chinese system, the surface diversity of the Chinese media hides the guiding hand of a high-level Party office in Beijing called the Central Propaganda Department, which works its will across the whole spectrum of activities in media, education, entertainment-and also in sports. . . . The Beijing Olympics have never been anything but a conscious part of this strategy-what Brady calls a campaign of mass distraction. * New Republic *
A hugely interesting and important book. In a concise 230 pages it explains how since 1989 the Chinese Communist Party has renewed, extended and strengthened its propaganda apparatus. * China Economic Quarterly *
This is a fine study of Chinese domestic and foreign propaganda. . . . The book is well organized. . . . Her research is extensive and up-to-date. The volume should be part of any collection with a focus on mass communications, China studies, or even political science in general. . . . Recommended. * CHOICE *
The best and most current study on [the Chinese propaganda system], and is a welcome addition to our understanding of the evolving party-state in China. . . . A much-needed assessment of the often 'invisible hand' guiding what Chinese citizens are permitted to know and how they know it. -- David Shambaugh, The George Washington University and The Brookings Institution * China Quarterly *
In a year of unprecedented media coverage of China, Anne-Marie Brady has written a timely book about the Chinese media. She has done much to demystify an understudied topic. . . . The book's most important contribution is to shed light on the institutions, laws and practices which trammel Chinese media. . . . Brady's work deserves much admiration. . . . Marketing Dictatorship is a useful source of information for students of Chinese politics, and an invaluable resource for scholars of the Chinese media. -- Ashley Esarey * The China Journal *
Anne-Marie Brady . . . has produced an authoritative book on [China's] Central Propaganda Department. -- Evan Osnos * The New Yorker *
This fascinating book reveals how China's propaganda machine has reinvented itself and today employs a range of sophisticated PR techniques to mold Chinese public opinion. Read this to understand how the Communist Party has strengthened its hold in China. -- Jonathan Unger, Australian National University

Figuresp. ix
Abbreviationsp. xi
Prefacep. xiii
Introductionp. 1
Guiding Hand: The Role of the Propaganda Systemp. 9
The Structure of the Propaganda Systemp. 9
Types of Propagandap. 12
The Central Propaganda Departmentp. 13
The Powers of the Central Propaganda Departmentp. 15
Channels for "Guidance"p. 19
The Structure of the Central Propaganda Departmentp. 20
Staffing Issuesp. 20
The Leadership of the Propaganda Systemp. 22
Office for Foreign Propaganda/State Council Information Officep. 23
Provincial and Local Level Propaganda Departmentsp. 24
Some Other Organizations within the Propaganda Systemp. 25
Conclusionp. 30
From Thought Reform to Economic Reform: Comparing Propaganda and Thought Work in Different Erasp. 35
Constructing Socialist China: Propaganda and Thought Work, 1949-1965p. 35
A Revolution from Within: Propaganda and Thought Work in the Cultural Revolution, 1966-1976p. 37
The Path to 1989: Propaganda and Thought Work in the Post-Mao Erap. 39
1989: Turning Point of a New Erap. 41
Rebuilding Legitimacy in a One-Party State: Propaganda and Thought Work in the Post-'89 Erap. 44
1989-1992: Seizing with Both Handsp. 44
1992-1994: Modernizing and Rationalizing the Propaganda Systemp. 48
1995-1998: Taiwan Crisis, China Threatp. 51
1999-2002: The Enemy Within, and the Enemy Withoutp. 53
2002-2004: Power Struggle-Jiang the "Hardliner" versus Hu the "Reformer"p. 56
2004-2007: Hu the "Conservative"p. 58
Conclusionp. 60
China's Unseen Engineers: Reform and Modernization in the Propaganda Systemp. 65
The Origins of Modern Propaganda/PR Workp. 67
Out with the Old, in with the New: Rejecting the Goals, but Not All the Methods, of Mao-Era Propaganda Methodologyp. 70
New Ways of Looking at Propaganda Work in Chinap. 71
Adapting Western Social Science Theories to Chinese Needsp. 72
Modernizing Traditional Propaganda Methodsp. 73
Political PRp. 78
Both Mouthpiece and Watchdog: The Chinese Media's Revised Rolep. 79
Public Advertisingp. 83
24-hour Spin Doctorsp. 86
Conclusionp. 87
Regimenting the Public Mind: The Methods of Control in the Propaganda Systemp. 93
Propaganda Departments' Role in Censorshipp. 94
Restricting the Information Flow: Propaganda Guidelines as a Form of Controlp. 95
State Organizations with a Censorship Rolep. 104
Regulations as a Means of Controlp. 104
Rule by Lawp. 109
The Market as a Means and a Justification for Controlp. 110
Appointing Gatekeepers as a Means of Controlp. 115
The Carrot Approach: Rewards as a Means of Controlp. 116
Spiritual Civilization: Setting Social Norms as a Means of Controlp. 117
Controlling Social Sciencep. 117
Conclusionp. 119
Sex Crime, Wheels of Law, and Song Zuying: Managing Information Communication Technology in Chinap. 125
Pinning Jell-O to the Wall: How China Manages the Internetp. 126
The Use of Laws and Regulations to Control the Internetp. 128
Using Architecture to Control the Internetp. 131
Little Brother and Little Sister Are Watching You: Norms as a Means to Control the Internetp. 133
Sex Crime, Wheels of Law, and Song Zuying: How China Uses the Market to Control the Internetp. 135
The Internet as a New Locus for China's Propaganda and Thought Workp. 137
Cyber War: Aggressive Use of the Internet by Government Agentsp. 139
The Internet as a Control Mechanism in Chinap. 139
The Revolution Will Not Be Televised: China's Move to Infotainmentp. 140
Telecommunications as a Propaganda Toolp. 142
Radio's Role in Propagandap. 144
Conclusionp. 145
Combating Hostile Forces: China's Foreign Propaganda Work since 1989p. 151
Foreign Propaganda in the 1980sp. 151
Enemies All Over the Worldp. 153
The Post-1989 Foreign Propaganda Administrative Systemp. 156
Foreign Propaganda Themes Post-1989p. 158
China's Foreign Propagandistsp. 159
China's Foreign Propaganda Mediap. 166
Political PR, Public Diplomacy, and Spin Doctorsp. 169
Conclusionp. 170
Models and Anti-Models: Searching for a New, New Chinap. 175
Anti-Model: Gorbachev's Glasnost Policy and Its Outcomep. 175
Both Models and Anti-Models: Propaganda and Thought Work in the Communist/Post-Communist World since 1989p. 178
The West as a Model for Chinap. 180
Goodbye to All That?p. 182
China's New Model: A New, New Chinap. 186
Toward a New Paradigm of CCP Rulep. 189
Rating the Effectiveness of China's Modernized Propaganda Systemp. 192
Conclusionp. 194
The Rebirth of the Propaganda Statep. 199
Glossaryp. 203
Selected Bibliographyp. 209
Indexp. 221
About the Authorp. 231
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780742540576
ISBN-10: 074254057X
Series: Asia/Pacific/Perspectives
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 246
Published: 1st November 2007
Publisher: Rowman & Littlefield
Country of Publication: US
Dimensions (cm): 23.9 x 16.1  x 2.3
Weight (kg): 0.48