Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
New to the Edition
About the Author
- Increased emphasis on the role of technology in marketing channels.
- Increased emphasis on manning the supply chain.
- Increased coverage of global markets, and how currency fluctuations can affect pricing in multiple markets and pricing.
- The eighth edition has been heavily revised to bring the most up-to-date marketing channels coverage. Major influences in today's business models, such as green or sustainable marketing channels as well as major technology and communications breakthroughs, are included in this edition. The use of real companies relevant to students throughout the book, as well as in the cases in part 5, provides students with a dynamic and engaging learning experience.
- The chapter opening vignettes have been completely rewritten and updated for this new edition to stimulate the reader's interest and set the stage for the chapter. Opening vignettes include, Amazon.com, Gazelle, The Beatles distribution methods, Burger King's one dollar Whopper Junior, and more.
- This new edition brings the field of marketing channels to life through an abundance of all new examples, providing readers with the most current, real-world examples and content. There are a number of new examples in the area of services, business-to-business, and integrated channels.
- Through extensive use of case studies, students are provided the opportunity to see market channeling in action, with real companies. The text contains approximately twenty-five cases, of which about a third have been updated.
earned his Ph.D. at Temple University. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. He has served on the editorial boards of several publications including the Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and Journal of International Consumer Marketing. Dr. Rosenbloom also serves on the ad hoc review boards of the Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. He is former president of the International Management Development Association and former vice president of the Philadelphia Chapter of the American Marketing Association. Dr. Rosenbloom is a past member of the Board of Governors of the Academy of Marketing Science. Dr. Rosenbloom is a leading expert on the management of marketing channels and distribution systems and the author of 10 books and more than 100 articles. His book Marketing Channels: A Management View, now in its sixth edition, has been the leading college textbook on marketing channels for over two decades. His book Marketing Functions and the Wholesale Distributor has been acclaimed in the wholesaling sector for providing the industry with new concepts and analytical methods to increase productivity in wholesale marketing channels. Dr. Rosenbloom has consulted for a broad range of industries in manufacturing, wholesaling, retailing, communications, services, and real estate in the United States and abroad. He has won two teaching awards.
"The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it." -- Stephanie Bibb, Chicago State University
"The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University