Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis

Name: Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis
Brand: Taylor & Francis Inc
Price: 111.75 AUD
Availability: BackOrder

By: Erdener Kaynak, Lance A Masters, Gopalkrishnan R Iyer

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Paperback | 1 January 2000 | Edition Number 1

At a Glance

Paperback
236 Pages

Dimensions(cm)
21.0 x 14.8 x 1.91

Paperback

RRP $122.00

$111.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

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