This 4-page laminated guide contains the fundamentals of marketing. The QuickStudy Marketing guide is jammed pack with definitions and principles which are designed to aid anyone in increasing their knowledge of marketing. Topics covered include: government and target markets, market segments, international markets, product life cycle and much more.
"During my undergraduate studies, I needed an effective and efficient way to get to the nitty gritty of my business subjects. Your QuickStudy guides were an excellent compliment to my classes and text-books."
Series: Quickstudy Reference Guides - Academic
Audience: Adult Education
Format: Not Supplied By Publisher
Number Of Pages: 4
Published: 1st January 2002
Publisher: Barcharts, Inc
Country of Publication: GB
Dimensions (cm): 27.9 x 21.5 x 0.4
Weight (kg): 0.04