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Marketing and the Law, 5th edition - B Sweeney

Marketing and the Law, 5th edition

Paperback Published: 9th June 2015
ISBN: 9780409338355

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Marketing and the Law, 5th edition by Brendan Sweeney, Mark Bender and Nadine Courmadias adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. Real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike. This new edition has been updated to reflect the latest developments in the Australian Consumer Law and is generously illustrated with case examples, tables, flow-charts and diagrams.

Features

• real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike
• generously illustrated with case examples, tables, flow-charts and diagrams

About the Author

Brendan Sweeney is Adjunct Associate Professor in the Department of Business Law and Taxation at Monash University, where he teaches commercial law, contract law, company law, competition and consumer law.

Mark Bender is Senior Lecturer and Director of Education in the Department of Business Law and Taxation at Monash University, where he teaches commercial law, intellectual property and competition law. He has held sales, management and marketing roles in business and is admitted to legal practice in the ACT and the High Court of Australia.

Nadine Courmadias is an in-house solicitor with one of Australia’s largest companies. She has previously taught in the areas of intellectual property law, contract law and competition law at the School of Law, Deakin University.

1. Introduction to the Australian Legal System and the Law of Marketing
2. Protecting Inventive Ideas
3. Protecting Commercial Secrets
4. Protecting Copyright Material
5. Protecting Commercial Designs
6. Trade Designations: Passing Off and Unfair Trading
7. Trade Designations: Registration of Trade Marks
8. Product Packaging and Labelling
9. Product Liability
10. Advertising
11. Selling Techniques
12. Introduction to Competition Law
13. Collusive Conduct
14. Misuse of Market Power
15. Mergers
16. Resale Price Maintenance
17. Exclusive Dealing
18. Franchising
19. e-Marketing and e-Commerce

ISBN: 9780409338355
ISBN-10: 0409338354
Audience: Tertiary; University or College
Format: Paperback
Language: English
Published: 9th June 2015
Publisher: Lexisnexis Butterworths Australia
Country of Publication: AU
Edition Number: 5

Earn 229 Qantas Points
on this Book