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Marketing and Public Relations for Libraries : Library Administration - Cosette N. Kies

Marketing and Public Relations for Libraries

Library Administration

Paperback Published: 1st January 1987
ISBN: 9780810846562
Number Of Pages: 213

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Now available in paperback! The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

...applies to all types of libraries...a thought-provoking treatise...--Marketing Library Services

Acronyms and Abbreviationsp. v
List of Figuresp. vii
Prefacep. ix
Marketing and Public Relations: The Definitionp. 3
The Historical Development of Library Marketing and PRp. 17
The Principles of Marketing and PR: Basic Conceptsp. 35
Public Relations: The Process and Program Planningp. 57
Marketing: The Process and Systemp. 73
The Practice of Library Marketing and Public Relationsp. 87
Library Marketing and PR Promotion Techniquesp. 101
Analysis, Evaluation and Marketing Researchp. 133
Designing a Marketing/PR Plan for a Specific Libraryp. 145
Library Marketing/PR for National Effortsp. 155
Current Trends in Library Marketing/PRp. 167
Marketing or Public Relations: Which is Best for Libraries?p. 181
Report on the LAMA/PR Section Membership Surveyp. 183
Bibliographyp. 193
Indexp. 197
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780810846562
ISBN-10: 081084656X
Series: Library Administration
Audience: General
Format: Paperback
Language: English
Number Of Pages: 213
Published: 1st January 1987
Country of Publication: US
Dimensions (cm): 21.59 x 13.97  x 1.25
Weight (kg): 0.28