Marketing 5.0

Technology for Humanity

By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Write A Review

Hardcover | 19 January 2021 | Edition Number 1

At a Glance

Hardcover
224 Pages

Dimensions(cm)
24 x 16 x 2.5

Hardcover

RRP $46.95

$37.75

20%OFF

or 4 interest-free payments of $9.44 with

or

Aims to ship in 7 to 10 business days

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:

Artificial Intelligence for marketing automation
Agile marketing
Segments of one marketing
Contextual technology
Facial recognition and voice tech for marketing
The future of Customer Experience (CX)
Transmedia storytelling
The "Whatever-Whenever-Wherever" service delivery
Everything-As-A-Service business model
Internet of Things and blockchain for marketing
Virtual and augmented reality marketing
Corporate activism

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.