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Market Research in Health and Social Care - Mike Luck

Market Research in Health and Social Care

Hardcover Published: 8th June 2000
ISBN: 9780415207546
Number Of Pages: 328

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The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response. Market research contributes to both.

This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care that have developed in Britain and most other industrialised countries. It features:

* an explanation of how managed markets provide the context for market research
* a comprehensive guide to choosing the appropriate survey method
* recommendations for commissioning, monitoring and implementing results
* practical advice on producing successful student projects
* a comparative international perspective.

Intended for managers and students of public sector management and marketing, this outstanding book contains instruction on research methods, practical advice for managers and professionals on how to commission, monitor and implement the results of market research, and an excellent selection of case studies.

Industry Reviews

'A comprehensive and rigorous introduction to the relevance, planning and management of Market research in the areas of health and social care.' - B Collignon, European Foundation for Management Development

List of figuresp. xv
List of tablesp. xvii
List of contributorsp. xviii
Markets and market researchp. 1
The relevance of market research for health and social carep. 3
Purposep. 3
Who the book is forp. 4
Defining health and social carep. 4
Defining market researchp. 6
Outline of the bookp. 8
How to use the bookp. 8
Markets and market researchp. 10
Introductionp. 10
Before the marketp. 10
The transition to the marketp. 14
Impact of the marketp. 18
Recent developmentsp. 22
Strategy, marketing and market research in health and social care organizationsp. 26
The contextp. 26
The impact of reform on strategic managementp. 28
The application of marketingp. 29
Commissioning market researchp. 35
Managing a market research projectp. 36
Conclusionsp. 40
Market research methodsp. 41
Design and management of market researchp. 43
Introductionp. 43
Before the projectp. 45
Setting up the projectp. 53
Data gatheringp. 66
Disseminationp. 70
After the projectp. 72
Overviewp. 74
Observation, focus groups and narrativesp. 75
Introductionp. 75
Observational methodsp. 76
Focus groupsp. 81
Narratives and storiesp. 87
Summaryp. 92
Designing surveysp. 94
Introductionp. 94
Resource allocationp. 95
Choice of survey methodsp. 96
Methods of data collectionp. 97
Designing questionnaires and interview schedulesp. 102
Building in quality assurance and quality control proceduresp. 109
Conclusionsp. 115
Data preparationp. 116
Introductionp. 116
What factors should be considered?p. 117
Coding and data entryp. 120
What software tools are available?p. 125
Conclusionsp. 126
Processing personal data: the legal frameworkp. 129
Introductionp. 129
The legal frameworkp. 129
Data processingp. 132
Rights of data subjectsp. 134
Notificationp. 135
Processing of manual datap. 135
Conclusionsp. 136
Analysing datap. 140
Introductionp. 140
Techniques for analysisp. 141
The process of analysisp. 148
Software tools for data analysisp. 154
Conclusionsp. 155
Interactive methods in public service design in Austriap. 158
Introductionp. 158
User participation in new service developmentp. 158
A framework for user interactive service designp. 159
The adult education system and the health system in Austriap. 161
Direct participation techniques--evaluation and casesp. 164
Conclusionsp. 173
Applications of market researchp. 175
Non-residential care charging policy in Southwark London Boroughp. 177
Introductionp. 177
How the project was set upp. 178
Literature reviewp. 179
Review of charging policies across England and Walesp. 180
Southwark service users' surveyp. 182
Conclusions and recommendationsp. 189
Dissemination strategyp. 190
Overviewp. 191
Healthy Living Centres: urban regeneration in Stokep. 192
Introductionp. 192
Survey methodsp. 194
Focus groupsp. 194
SWOT analysisp. 197
Residents surveyp. 199
Conclusionsp. 203
Postscriptp. 204
Entering the private health care market in Thailandp. 206
Private health care in the UKp. 206
Thailand: the countryp. 207
Private health care in Thailandp. 207
Identifying investment opportunitiesp. 214
Consumer research in Thailandp. 215
The differences in the private health care market between the UK and Thailandp. 216
Conclusionp. 217
Evaluating the introduction of quality assurance in residential and nursing homesp. 218
Contextp. 218
How the research was set upp. 220
Research methodsp. 224
Findingsp. 227
Conclusionsp. 227
Recommendationsp. 228
Postscriptp. 228
Assessing the need for family planning services in Coventryp. 230
Contextp. 230
Health needs assessment for Coventryp. 231
How the research was set upp. 232
Research methodsp. 234
Findingsp. 236
Conclusions and recommendationsp. 237
Dissemination strategyp. 238
Lessons learntp. 238
Postscriptp. 238
Using SERVQUAL to measure service quality at an NHS specialist laboratoryp. 240
Introductionp. 240
Negotiating and undertaking the projectp. 242
Modifying SERVQUAL to suit the laboratoryp. 243
Research methodsp. 244
Results and interpretationp. 246
Conclusionsp. 252
Two years laterp. 253
Patient and staff views of a new appointment system in a South African health centrep. 257
Urban primary care in South Africap. 257
Study design and qualitative methodsp. 259
Results of baseline interviewsp. 260
Implementing the appointment systemp. 262
Results of interviews and focus group discussions after implementationp. 262
Market research and change managementp. 263
Market research in the emerging market of forensic mental healthp. 265
The emerging market of forensic mental healthp. 265
Applying the focus group in forensic mental health servicesp. 268
Consensus building in health carep. 271
Applying the consensus-building method--a case studyp. 274
Lessons learntp. 275
Prospects for market researchp. 277
The prospects for market research in health and social carep. 279
Purposep. 279
What we have learntp. 280
The futurep. 282
The challenges aheadp. 284
Bibliographyp. 285
Indexp. 295
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780415207546
ISBN-10: 0415207541
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 328
Published: 8th June 2000
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 24.13 x 17.15  x 1.91
Weight (kg): 0.66
Edition Number: 1

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