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Market Matters : Exploring Cultural Processes in the Global Marketplace - Christina Garsten

Market Matters

Exploring Cultural Processes in the Global Marketplace

Hardcover Published: 6th November 2004
ISBN: 9781403917577
Number Of Pages: 243

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Globalization of trade and organizational change increase the impact of markets in people's lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

Introduction
Beyond 'Economic Man': Entangled Markets
Consumers and Marketing
Discipline and Practice: The Anthropology of Marketing and Marketing Anthropology
The Virtual Consumer: Constructions of Uncertainty in Marketing Discourse
Marketing and the Construction of the Modern Consumer
Conceptualizing Morality in the Marketplace
Markets and Moralities: Business Corporations as Socially Responsible Actors
Between the Individual and the Community: Markets and Morals in Venezuelan Economic Life
'Put Your Money Where Your Mouth Is!' Political Consumption as Political Participation
Strategies and Legitimacies in Capital Flows
The Stripper and the Market Man: Two Sides of the Global Economy
Culture, Ideology and the Financial Market: Examining Pension Plan Reform in Sweden
Black, White and Grey Markets: The Regulation of Goods and the Notion of the Foreign
Afterword
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781403917577
ISBN-10: 1403917574
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 243
Published: 6th November 2004
Publisher: Palgrave USA
Country of Publication: US
Dimensions (cm): 21.6 x 14.0  x 2.54
Weight (kg): 0.47
Edition Number: 1