Market Entry in Japan

Theory and Management in a Turbulent Era

By: RenÃ© Haak, Ulrike Haak

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Hardcover | 15 December 2008 | Edition Number 1

At a Glance

Hardcover
176 Pages

Dimensions(cm)
21.59 x 13.97 x 1.12

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Market Entry in Japan provides a sound scientific and up-to-date representation of important social, economic and management matters, as well as a theoretical and practice-oriented overview of potentially successful ways in which to approach the Japanese market. It presents a thorough analysis of the latest theories on 'Managing under Different Entry Methods'. It also evaluates current research to increase intercultural understanding both in scientific and practical terms and to offer answers to the question 'How should your corporate activities in Japan be organized?'

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Earth Sciences, Geography, Environment, Planning Geography Human Geography Economic Geography International Business Management & Management Techniques Economics International Economics

List of Tables	p. vii
List of Abbreviations and Acronyms	p. viii
About the Authors	p. x
Introduction	p. 1
Globalization of the markets	p. 1
Japan - the largest economy in Asia	p. 2
Specialists - a key role in market success	p. 3
Innovative technologies	p. 4
Economic boom and bust	p. 5
Return to economic growth	p. 6
Upturn - not an economic flash in the pan	p. 9
Toyota - a model for success and the knowledge of a special corporate philosophy	p. 9
Consumer confidence improves	p. 12
The historical dimension	p. 12
The unstoppable advance of Japanese companies - learning from strength	p. 14
The champions league of the international business world	p. 15
What this book offers	p. 15
Japan - An Island Kingdom with Many Different Facets	p. 17
Natural and geographical features	p. 17
The forces of nature	p. 18
The annual cycle of the seasons	p. 20
A short history of Japan	p. 23
Society in the 21st Century	p. 27
The imperial dynasty	p. 27
The constitution	p. 28
Administration	p. 29
Social structure	p. 29
Japanese Management	p. 37
The early years	p. 39
Progress	p. 41
The Japanese Market: The Dynamics, the Potential, the Perspectives	p. 74
The challenge to businesses	p. 74
Governmental reform policies	p. 75
Market transparency and deregulation	p. 76
The end of economic stagnation	p. 78
Important markets	p. 79
Keiretsu structures and intensity of competition	p. 95
Barriers to trade and pre-defined distribution systems	p. 96
Industries of the future	p. 98
Positive overall picture	p. 100
Market Entry and Market Development Strategies - Opportunities for Foreign Companies in Japan	p. 101
Initial preparations for entering the market	p. 102
Licensing	p. 104
Low risk: Indirect exports	p. 107
Direct export	p. 108
Franchising	p. 109
The sales office	p. 110
Setting up a joint venture	p. 111
Building up strategic alliances	p. 114
The subsidiary	p. 115
Mergers and acquisitions	p. 117
From Theory to Practice: The World of Business in Japan	p. 118
Planning a business trip	p. 118
Duties in Japan	p. 123
Reaching decisions	p. 127
Maintaining the business relationship	p. 128
Bibliography	p. 131
Index	p. 156
Table of Contents provided by Ingram. All Rights Reserved.

Market Entry in Japan

Theory and Management in a Turbulent Era

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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