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Mapping the Language of Racism : Discourse and the Legitimation of Exploitation - Margaret Wetherell

Mapping the Language of Racism

Discourse and the Legitimation of Exploitation

Paperback Published: 23rd February 1993
ISBN: 9780231082617
Number Of Pages: 246
For Ages: 22+ years old

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The topics of 'race' and 'racism' are often treated narrowly and unimaginatively in social scientific literature; they are usually viewed as sub-categories of 'stereotyping' or 'prejudice' or 'social class.' In this exciting new book, Margaret Wetherell and Jonathan Potter extend their work on the use of discourse analysis to tackle racism and issues of social structure, power relations and idology.

Part I, "Theory and Method," reviews and criticizes mainstream sociological and psychological theoretical approaches to the topic of racism and introduces the challenges to them posed by discourse analysis. Also examined are the ways in which some recent developments in literary theory, post-structuralism, semiotics and cultural studies might be applied to the social and psychological study of racist practices.

Part II, "Discourse in Action," examines how white New Zealanders make sense of their own history and actions towards the Maori minoriy. The authors' contention is that, in order to combat racism, we need to address the commonplace forms of explanation used by "ordinary" people rather than concentrate on obvious bigots and extremist groups. They conclude that many 'liberal' and 'egalitarian' arguments can be used to sustain racism and exploitation.

"Mapping the Language of Racism" is a pioneering book which suggest genuinely new ways of thinking and acting on a topic of grave social concern.

Acknowledgements
Introductionp. 1
Issues for discourse analysisp. 4
Theory and methodp. 11
Ideology and political economyp. 13
The falsity of 'race'p. 14
The history of the 'racial' accountp. 18
The political and economic contextp. 22
The social functions of ideologyp. 24
The effectivity of ideologyp. 26
Discursive representation, reality and individual experiencep. 29
Ideology in perspectivep. 31
Cognition, identity and personalityp. 34
Reading cognitionsp. 36
Social categorization and social stereotypesp. 36
Representation and reality in social cognition researchp. 40
Reading social identityp. 43
The ontology and epistemology of social identity theoryp. 46
Reading motivesp. 49
Discourse analysis as diagnosisp. 55
Discourse, power and subjectivityp. 58
Discursive practicep. 60
Discourse and its objectsp. 62
The status of scientific accounts of racismp. 65
Truth and anti-racist practicep. 67
From ideology to ideological practicep. 69
Constructing social groupsp. 72
Constructing subjectivitiesp. 75
Discursive powerp. 79
Genealogy and ideologyp. 85
Analyzing racist discoursep. 88
Discourses and interpretative repertoiresp. 89
Rhetorical constructionp. 93
Interviews and documentsp. 98
Transcription, coding and analysisp. 100
Understanding, ethnography and discursive consequencesp. 102
Putting discourse in contextp. 104
Discourse in actionp. 113
Prefacep. 115
Constructing community: 'race', 'culture' and 'nation'p. 117
The premises of racep. 119
Victorian racial interpretationp. 124
Race in 1960s New Zealandp. 125
The premises of culturep. 128
Culture as heritagep. 129
Culture as therapyp. 131
Pakeha positionsp. 134
Culture as ideologyp. 137
The premises of nation and nationalismp. 139
Mimicry and ambivalencep. 142
Towards a South Pacific nation?p. 143
The practice of categorizationp. 146
Accounting for the 'social': stories of social conflict and social influencep. 149
Discrediting protestp. 150
Variable scenarios of influencep. 154
Conflict or consensus: the organic societyp. 158
'Proper' and 'improper' influencep. 161
Susceptible masses and hysterical extremistsp. 163
Formulations of the individual versus the socialp. 164
Trickling down or trickling up, conspiracies or coincidences?p. 167
Practical politics and ideological dilemmasp. 174
Some commonplaces of political discoursep. 177
The patchwork of resourcesp. 178
The importance of being practicalp. 179
Equality, freedom and individual rightsp. 181
Imperial historyp. 183
Mobilizing argumentsp. 185
Ambivalent individuals or ambivalent discourse?p. 194
Towards a critique of the modern racism approachp. 196
The prejudice problematicp. 201
Prejudice in social psychological and lay discoursep. 202
Individual bigotry and collective guiltp. 204
Irrationality and pre-judgementp. 206
The manifest and the latentp. 208
Tolerance and harmonyp. 209
Dodging the identity of prejudice: how to deal with accusationsp. 211
Reforming the prejudicedp. 215
Discourse analysis and anti-racismp. 216
Appendix 1 Sample and procedurep. 221
Appendix 2 Transcription conventionsp. 225
Referencesp. 227
Indexp. 241
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780231082617
ISBN-10: 0231082614
Audience: Professional
For Ages: 22+ years old
Format: Paperback
Language: English
Number Of Pages: 246
Published: 23rd February 1993
Publisher: Columbia University Press
Country of Publication: US
Dimensions (cm): 23.5 x 15.5  x 1.3
Weight (kg): 0.36