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Managing New Technology Development : McGraw-Hill Engineering & Technology Management - William E. Souder

Managing New Technology Development

McGraw-Hill Engineering & Technology Management

Hardcover Published: 1st January 1994
ISBN: 9780070597488
Number Of Pages: 348

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In this new book, twenty of the nation's foremost technology management experts have pooled their vast knowledge and experience to bring you the first comprehensive, fully integrated guide to effectively managing new technology throughout the product development process. From the generation of a viable product idea to the launch of that product into the marketplace, this in-depth survey takes you sequentially through the life cycle development of a new product/technology and presents proven methods for managing the activities required at each stage in the process. You'll find detailed coverage of the full range of technology management issues, including conceptualizing new products and technologies; defining markets and users for new technologies; organizing for technology and innovation; managing technical professionals and project teams; managing the new product development effort; and transforming R&D and manufacturing capabilities. Using examples of actual industrial applications, the book fully explores such key concepts as compressing cycle times... parallel development methods... using teams and task forces... managing customer interfaces... the strategic management of technology... managing technology in global markets... co-venturing... and more. In addition, summary guidelines demonstrate how engineering, R&D, and marketing managers can apply these concepts within their own organizations.

Industry Reviews

"This book takes the reader on a journey through the fascinating life-cycle development of a typical new technology. During the journey, this book presents a combination of practice and research, experience-based adviced, and state-of-the-art MOT methods for effectively managing each step in the new technology development cycle" IEEE Electrical Insulation Magazine 19940701

Contributorsp. ix
Series Introductionp. xiii
Prefacep. xv
Critical Front-End Decisionsp. 1
Introduction Wm. E. Souder and J. Daniel Sherman, University of Alabama in Huntsvillep. 3
Ideation and Entrepreneurship Albert H. Rubenstein, Northwestern Universityp. 15
Developing Powerful Technology and Product Concepts Ashok K. Gupta, Ohio Universityp. 45
Defining Markets and Users for New Technologies C. Anthony di Benedetto, Temple Universityp. 73
Decision Implementationp. 117
Organizing for Technology and Innovation Mariann Jelinek, College of William and Mary, and J. A. Litterer, University of Massachusettsp. 121
Transforming RandD and Manufacturing Capabilities Dorothy Leonard-Barton and Warren Smith, Harvard Universityp. 177
Product Launch and Follow-On Roger Calantone and Mitzi Montoya, Michigan State Universityp. 217
The Emerging Paradigm of New Technology Development David Wilemon and Murray Millson, Syracuse Universityp. 249
Emerging Issuesp. 285
Cultural Differences in New Technology Management R. K. Moenaert, Free University of Brussels, Belgium, Arnoud de Meyer, INSEAD, France, and B. J. Clarysse, Vlerick School, Ghent, Belgiump. 287
Strategic Management of Technology: An Emerging Field Michael Lawless, University of Colorado at Boulderp. 315
Directions for Future Research J. Daniel Sherman and Wm. E. Souder, University of Alabama in Huntsvillep. 331
Indexp. 345
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780070597488
ISBN-10: 0070597480
Series: McGraw-Hill Engineering & Technology Management
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 348
Published: 1st January 1994
Country of Publication: US
Dimensions (cm): 23.62 x 15.88  x 2.67
Weight (kg): 0.66