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Managing Innovation and Entreprenteurship in Technology Based Firms : Wiley Series in Engineering and Technology Management - Michael J. C. Martin

Managing Innovation and Entreprenteurship in Technology Based Firms

Wiley Series in Engineering and Technology Management

Hardcover

Published: 16th September 1994
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This volume has grown largely out of the author's experience of developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. To that end, the author provides a host of tools of the trade, including technology development programmes, industry and market-specific plans, R&D project planning techniques, socioeconomic forecasting and market analysis techniques. All of the tools and techniques presented are applicable to the development of a broad range of products, from small high-tech consumer goods to large and complex systems such as aircraft and heavy weapons technology.

Partial table of contents:

THE TECHNOLOGICAL INNOVATION PROCESS.

Some Frameworks for Viewing the Process.

THE CORPORATE SETTING.

The Corporate Technological Innovation Base.

Technological Innovation Management: Planning and Strategies.

THE R&D SETTING.

R&D Management: Some General Considerations.

Project-Product Evaluation.

Project Management.

THE OPERATIONAL SETTING.

Transferring the Project from R&D to Operations.

THE ENTREPRENEURIAL SETTING.

Creating the New Technological Venture.

Small in Large Is Also Beautiful: Stimulating Intrapreneurship.

THE STRATEGIC SETTING.

Interpreneurship: Technology Acquisition and Partnering.

Index.

ISBN: 9780471572190
ISBN-10: 0471572195
Series: Wiley Series in Engineering and Technology Management
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 416
Published: 16th September 1994
Publisher: John Wiley and Sons Ltd
Country of Publication: US
Dimensions (cm): 24.55 x 16.15  x 2.57
Edition Number: 1