Managing Innovation and Entrepreneurship in Technology-Based Firms

By: Michael J. C. Martin

Write A Review

Hardcover | 2 September 1994 | Edition Number 1

At a Glance

Hardcover
416 Pages

Dimensions(cm)
24.55 x 16.15 x 2.57

Hardcover

RRP $328.85

$328.25

or 4 interest-free payments of $82.06 with

or

Aims to ship in 7 to 10 business days

This volume has grown largely out of the author's experience of developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. To that end, the author provides a host of tools of the trade, including technology development programmes, industry and market-specific plans, R&D project planning techniques, socioeconomic forecasting and market analysis techniques. All of the tools and techniques presented are applicable to the development of a broad range of products, from small high-tech consumer goods to large and complex systems such as aircraft and heavy weapons technology.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.