Managing Innovation and Entrepreneurship in Technology-Based Firms

By: Michael J. C. Martin

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Hardcover | 2 September 1994 | Edition Number 1

At a Glance

Hardcover
420 Pages

Dimensions(cm)
24.55 x 16.15 x 2.57

Hardcover

RRP $328.85

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This volume has grown largely out of the author's experience of developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. To that end, the author provides a host of tools of the trade, including technology development programmes, industry and market-specific plans, R&D project planning techniques, socioeconomic forecasting and market analysis techniques. All of the tools and techniques presented are applicable to the development of a broad range of products, from small high-tech consumer goods to large and complex systems such as aircraft and heavy weapons technology.

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