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Managing External Relations in Schools : A Practical Guide - Nicholas Foskett

Managing External Relations in Schools

A Practical Guide

By: Nicholas Foskett (Editor)

Paperback

Published: 29th October 1992
For Ages: 18 years old
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The educational environment of the 1990's is characterized by increasing independence for schools in a more competitive climate. This book is intended to be of direct practical help to those involved in ensuring the long term wellbeing of schools for the benefit of the pupils they educate. Its aim is to provide both an overview of the issues relating to external relations in schools and an insight into the organizational and planning systems that can be applied to dealing with them. In particular it focuses on the overall field of external relations and on its individual facets, ranging from the management of links with the LEA, liaison with parents and issues in primary/secondary school links to school identity and marketing. The book is divided into four integrated parts which examine approaches to the management of external relations links with the educational environment, links with the educational environment, links with the community and marketing environment. Manging External Relations in schools places the new challenges arising from the Education Reform Act and LMS into a broad context, which is much wider than the common concept of public relations and marketing. This will enable teachers and school managers to consider more systematically the management neeeds of the institution's external links. Each of the contributors is an expert in his or her own field and has written from the perspective of real challenges and issues facing schools. Ideas on enhancing efficiency and efectiveness in all spheres of external relations underpin the themes in the book.

Forewordp. xii
Prefacep. xiii
Acknowledgementsp. xvi
External Relations in Schools- An Introductionp. 1
An Introduction to the Management of External Relations in Schoolsp. 3
The Organizational Framework for External Relationsp. 20
Links with the Educational Environmentp. 33
From Paternalism to Partnership Links with the Leasp. 35
Links across the Primary/Secondary Interfacep. 49
Links with Educational Support Servicesp. 64
Links with Further Educationp. 80
Links with Higher Educationp. 89
Links with the Communityp. 103
Liaising with Parentsp. 105
Liaising with the Mediap. 118
Links with Industry and Employersp. 128
The School within the Communityp. 143
The Marketing Environmentp. 157
Institutional Identity in the School Contextp. 159
Marketing the School as an Educational Institutionp. 175
Marketing the School's Facilitiesp. 187
Fund-Raising from External Sourcesp. 196
In Conclusionp. 209
External Relations and the Futurep. 211
Appendixp. 220
Referencesp. 222
Indexp. 228
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415068345
ISBN-10: 0415068347
Series: Educational Management Series
Audience: Professional
For Ages: 18 years old
Format: Paperback
Language: English
Number Of Pages: 252
Published: 29th October 1992
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 21.6 x 14.0  x 1.45
Weight (kg): 0.32
Edition Number: 1