Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise - Anna Brzozowska

Managing Customer Relationships Using Customer Care Techniques

Strategy Development of an International Enterprise

By: Anna Brzozowska, Stanis?aw Brzezi?ski, Arnold Pabian, Barbara Pabian

eBook | 15 May 2024 | Edition Number 1

At a Glance

eBook


$86.99

or 4 interest-free payments of $21.75 with

 or 

Instant Digital Delivery to your Booktopia Reader App

In today's global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises*. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise* offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises.

The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business.

Key Features:

• In-depth analysis of the CRM concept in the context of international business.

• Discussion on the evolution of the CRM idea over the years.

• Introduction to integrated customer relationship management systems in global enterprises.

• Analysis of the impact of social media on CRM.

• Practical insights on measuring the effectiveness of customer care activities.

Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

on

More in Customer Services

On Great Service : A Framework for Action - Leonard L. Berry

eBOOK

RRP $37.39

$29.99

20%
OFF
The Thank You Economy - Gary Vaynerchuk

eBOOK

Hospitality 1.0 - Robert Dennison

eBOOK

$6.99