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Managing a Veterinary Practice - Caroline Jerving-Back

Managing a Veterinary Practice

Paperback Published: 22nd November 2006
ISBN: 9780702028205
Number Of Pages: 370

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This internationally appealing edition has been largely rewritten and contains new, updated information on leadership, the role of a manager, basic financial management, marketing, communication within the practice, and how to achieve good client compliance, as well as much sound practical advice from the author. Aimed at practice owners and managers, and those with a vested interest in understanding business management in veterinary practice, the book explains the core principles involved in running a business. 'Big Business' concepts are explained in practical and applied terms to fulfil small business needs using examples from a wide variety of sources, including internationally recognized business management experts such as Peter Drucker, David Maister, Stephen Covey and Michael Gerber.

Many practice managers spend a considerable amount of time looking for better ways of doing thinks, more efficient methods and processes, and new ideas for making or saving money. Many also tend to question what they do and want to know how others deal with the variety of problems they encounter in pracice. It isn't a great deal of published good, realistic advice out there on how to manage a veterinary practice. We often want a one-stop shop that helps to answer our questions about day-to-day practicalities and planning our future strategies for development, expansion and increased profits. This book goes a long way towards achieving just that, crammed as it is with information, good advice and down-to-earth guidance and ideas.
If you are an experienced practice manager, this book will probably not tell you anything you do not already know, although some interesting cameos may stimulate, particulary the sections on management and motivational theories, which summarise succinctly a vast body of knowledge. If you are new to the job, or planning to own your own practice, this book is essential reading and I would recommend it to my students.
Catherine Coates, Veterinary Times, Vol.37, No. 16, May 7,2007

Leading changep. 1
Creating a successful businessp. 23
Managing the economics of your veterinary clinicp. 45
Some central economic conceptsp. 65
What leaders really dop. 73
What does a practice manager do?p. 89
Effective communication : the vital linkp. 103
Understanding your staff - what makes people tickp. 141
Developing your practice teamp. 165
Marketing your practicep. 193
Professional retailing in practicep. 215
Understanding your clientsp. 237
Achieving excellence in client servicep. 253
Compliance : the art of making effective recommendationsp. 271
Role of wellness healthcare in veterinary practicep. 289
The future of veterinary businessp. 303
Telephone skillsp. 313
Planning and managing effective team meetingsp. 317
External lecturingp. 319
Process mapping and quality controlp. 321
Setting fees in practicep. 325
Practice promotional literaturep. 333
Conducting market surveysp. 341
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780702028205
ISBN-10: 0702028207
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 370
Published: 22nd November 2006
Publisher: Elsevier Health Sciences
Country of Publication: GB
Dimensions (cm): 23.5 x 15.8  x 2.0
Weight (kg): 0.57
Edition Number: 2
Edition Type: Revised