No matter how talented you are, no matter how hard you work, a ready
reference to essential small business skills is your roadmap to
prosperity. This is the handbook that explains how to run your own
business, from the author of the bestselling How to Organise and
Operate a Small Business in Australia. Discover what it takes to
get started, where you can go for help, how to generate sales, how to
plan your operations and how to handle your finances. If you want to
start your own business, this book will be your guide. If you are
already in business, this book will help you refine your operation and
maximise your profits.
What does it take to get started? Where do I go for help? How can I
generate sales? What should I know before employing staff? What are my
legal obligations? How will I handle my finances?
Did you know that ... You can go broke making a profit? Half of
small businesses employ no staff? There are better ways to motivate
customers to buy than lower prices? There are hundreds of government
small business assistance programs?
About The Author
John English is Associate Professor in Entrepreneurship at the
University of Tasmania and Deputy Director of the Australian Innovation
Research Centre in Hobart. He is the author of the bestselling book How
to Organise and Operate a Small Business in Australia. John
English and Babette Moate are co-authors of Discovering New
Business Opportunities that explains how to uncover new business
ideas and how to decide which ones are worth pursuing.