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Managerial Economics : The Analysis of Business Decisions - Stephen Hill

Managerial Economics

The Analysis of Business Decisions

Paperback Published: 15th March 1989
ISBN: 9780333398647
Number Of Pages: 378

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This book provides a unified framework for business decision-making, by developing a logical and systematic approach to business problems. The book is split into three parts - The Nature of Decisions, The Decision Environment and Decision Areas, whilst each chapter concludes with a specific application of the principles and concepts outlined. The intended readership includes both undergraduate and postgraduate students of business, whilst its depth and range make it relevant to business studies and professional courses. Included in the book are a selection of undergraduate and postgraduate examination questions, together with notes on answers.

Acknowledgements - A Framework for Decision - Application 1: The Overdraft - Optimisation: Reasoning at the Margin - Application 2: A Computer Based Approach to Linear Programming - Profits and Objectives - Application 3: Dominant Share-ownership and Profitability - Uncertainty: Managing the Future - Application 4: Sainsburys and a Haul of Contraband Butter - Demand Theory and Estimation - Application 5: Forecasting - Production - Application 6: The Flow of Oil - Cost Theory and Estimation - Application 7: Size and Efficiency in the Building Society Industry - The Competitive Environment - Application 8: Late Entry and Competitive Survival, The Case of Synthetic Fibres - Pricing Decisions - Application 9: Pricing Estate and Saloon Cars - Marketing Decisions - Application 10: Worldwide Computer Corporation - Inventory Decisions - Application 11: Reading Electricity Meters - Employment and Labour Management Decisions - Application 12: Output Elasticity in the South Wales Engineering Industry - Investment Decisions - Application 13: The Social Return on Investment - Concluding Remarks and Neglected Decisions

ISBN: 9780333398647
ISBN-10: 0333398645
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 378
Published: 15th March 1989
Country of Publication: GB
Dimensions (cm): 23.3 x 13.8  x 1.5
Weight (kg): 0.58
Edition Number: 15